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LIJN collection


Thick rich woolen yarns shape the soft touch of the textile, communicating an effortless sophistication and subtle luxury. It shows a perfect balance between utility and delight. Elegant and deliberately picked colors are only for the ones appreciating a refined taste; These products are for the individuals with style equal to their own authenticity.

 High standard is hiding in plain sight

The line on each product, which quick-wittedly also is the name of the collection, is precisely the reason why this collection is hand-made: The knitter decides where to place the line, leaving her personal mark on every product. Made with great care, these knits are hand manufactured by our ladies.



This year the campaign shoot of our scarfs is shot by the lovely Hannah Lipowsky. Daniel and Simone where flaunting our products while Minke did their make-up. With cooperation of Yunit, Rhumaa (both via Wgreen pr), Studio RUIG, Elsien Gringhuis and Ivy&Liv, we were able to complete the styling. 

Stay tuned; there is a post coming up about the process of our campaign shoot. Subscribe yourself for our newsletter and get a notice of our newest stories.

Flags : Sanne Vaassen x Winter in Holland

The lower lands depict the western shore sides of our tiny country. Filled with systems of polders and dykes, the Dutch maintain their nations’ shape for decades. Stilted by the land’s unfortunate water level, our people became innovators in the field of waterworks. Water is what nature gave us and what will determinedly form our country in many different ways.

Sanne Vaassen, a Dutch artist from Maastricht (Limburg) got in touch with us for her flag project. In her project she questions what a country now a days is. Sanne gave us ( and other Dutch weavers) yarns: she had taken the actual dutch flag and deconstructed it back to separate yarns. The weaver is supposed to use these yarns and re-make a flag with their imprint and the use of their craftsmanship. In this way, the artist turns a symbol of a nation into a platform for an individual.

The Winter in Holland team questioned what The Netherlands is. We started out discussing about our modern nation: our caring and complicated political system or who the modern Dutch person is. We thought about our history in trading and the famous windmills, clogs or tulips. But none of these suited a timeless idea of our country; Our political system is a variable fact, which might change from year to year. We are not the only best traders, tulips are not even merely grown in the Netherlands, the only purpose our windmills serve are as sightseeing objects for tourists and no one wears clogs anymore. But one thing that our tiny flat country has been known for and will always be known for is natures gift of water. And to be precise: our problem with water and how we deal with it.

We decided to climb behind the weaving machine and weave a structure of meandering water out of the original blue, white and red yarns from the Dutch flag:





Find Sannes’ first solo exhibition from Saturday 2 September to 14th of October

At Alpert+Leary on Staalstraat 19 in Amsterdam
Check all the works of Sanne on her website.

Socially Made in Amsterdam

When you see them work, it looks like it almost comes natural. Hands with years of experience handle the most delicate and sleek fabrics. Every touch to a garment is approached with profound care. Complexity is tackled with thorough deliberation. These ladies are sincere handworkers, and it feels like they have not yet discovered it themselves.

At Winter in Holland, we’re connoisseurs of cloth. We’ve been knitting and weaving for a while now, and have met a hand full of special people that are as devoted to their  trade as we are.
Surrounding yourself with people that feel the same natural lust for something as you do, gives a great energy and opens doors to possibilities:This story is about the passionate ladies who apply their skills  to knitting machines.


We discovered this  newly founded squadron in 2015 while biking past their workplace in our neighbourhood in Amsterdam. These ladies are part of a project named Gilde Lab: a social venture focussing on developing forgotten talent from the neighbourhood in Amsterdam West, and transforming these, in this case, women into professional craft-ladies in the field of sowing.

They helped us out by sowing a big cushion order. This is when the ladies really caught our eye. They showed so much devotion and joy to their work, plus they were amazing at their craft. We at Winter in Holland could not let this heartening experience go, and decided to propose them a new adventure: we asked them if they would like to learn how to knit on our machines. In this way they can help us out with production in the future, and we can offer them an education in a new craft.

Halfway 2016, we brought our machines and yarns to the Lab and kicked off an intense series of classes. Besides the raucous noise of the somewhat 200 needles hitting the metal knitting sled continuously, the concentration amongst the women was highly focussed.
They tapped into their years of knowledge in crafts and turned this unknown object into a familiar tool almost like it was easy. This tiny community is brimming with positivity.


About_11 About_12


The community we’re talking about is not only a group of women who grew up in a culture where handwork is taught from mother to daughter, but also a culture where a mother takes care of the kids and the father is the cost winner. The ladies are foreseeing a vacant future after the 24/7 motherhood has ended: The job of ‘being a mother’ unfortunately is not valuable on a CV. These women mostly do not have a relevant education to function in the knowledge economy that we have in present Dutch society. They all of a sudden go from full time parenting, to full time thumb twiddlers.

Amsterdam New West houses the largest percentage of households consisting of families with kids. 45% of the inhabitants of the same area is foreign, originating from cultures where mothers stay at home to raise their kids. This conveys that the density of foreign housemothers is very high in this part of the city.
When unemployment is measured, only educated people who previously had a job are included in the calculation. This means that the unemployment numbers do not say anything about the true unemployment of the housemother after their kids left the house.

The project Socially Made in Amsterdam aims to create employment within the neighborhood of New-West. Together with Het Gilde Lab, Winter in Holland works to educate ladies in the craft of knitting and sets out to provide them with work on a local scale.
We will work towards a future where we educate in various fields within the hand crafted textile industry to transform women from this neighborhood into professional craftswomen.

Next up: meeting our knitters.

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This is how we do it

Winter in Holland not only knits by hand, but also partly dyes the yarns by hand. The bigger we grow, the more difficult production gets and the more important things such as efficiency, planning, and quality become. So let me tell you how we do it:

We start by dying the yarns. How it all started? Let me take you back to the second year of WiH: I had a massive order and needed to buy my yarns from my supplier. The dyer of my supplier had run out of business and there was no way that my supplier could find another dyer for my specific request. At the time I had no idea about how to dye yarns. I had a problem I needed to solve.

I found this fabric-dye wizard located in the North of the country. No kidding, this man is a master in dying yarns and is devoted to sharing his far-reaching knowledge. He and his wife are incredible wholehearted people who were willing to share their expertise to help me out with my problem. Me and my mother went for a trip to the Northern provinces and we were taught how to dye my specific design.

 Schermafbeelding 2016-08-04 om 15.17.04  Verf  winding

From then on, I travel from Amsterdam to my elderly home in the South of The Netherlands four times a year, to dye big batches of yarns with my mother. I stay 4 or 5 days and it feels like a peaceful holiday while all the hard work is being done. In Summer we dye outside and in Winter we dye inside the house. During Winter my mothers’ kitchen turns into a dye-laboratory and her living room turns into the drying chamber for the dozens hanks of wool, hanging from the ceiling on wooden bars.


On the last day in Limburg we turn the hanks into balls of wool and I drive them up to Amsterdam where they will be knitted.

I started out knitting on my grandmothers’ knitting machine. After 3 years, I needed to upscale my production, so I bought knitting machines 2nd hand from other grandmothers and brought them to an atelier in my neighborhood in Amsterdam. I made a deal with the atelier: I would teach the ladies of this tiny production atelier how to knit on my machines, if in return they were willing to produce for Winter in Holland in the future. And so it happened.

For half a year I taught a group of ladies from my neighborhood how to use the machine and knit my designs. Knitting on the machine is not an easy task. It requires a lot of attention and patience before you can knit a product with ease. These ladies are motivated to become crafts(wo)men in the near-future.

Cone structure  Tools   Machines

In this article, we explain why we still produce hand-made products at Winter in Holland.

This is why we do it

I started out knitting my textile designs by hand. At first, hand knitting was a way to get my products into shops. It was hyper practical: I had something in my mind and executed it within the same hour. Costs were low and everything was easy. I sold a piece and I made a piece.

Within the first year, orders were small. Nothing I could not handle. |n my second year I went from 2 days a week knitting, to 6 days a week knitting. All that knitting gives you heaps of time to think; I started questioning why I would continue doing the hand-made pieces in my collections. The idea of making all these pieces is to get them as identical as possible anyways. Why not just make the change to fully produce it all in factories?

Believe me, I love knitting, but when you knit THAT much, you start questioning wether you have become a slave of your own ideas and desires and lost the bigger picture of your goals. What is it about hand-made that I believe is something to cherish?

Craftmanship is defined by a state of engagement. With the knowledge of a craft, you can create objects that have never been created before. That gives a youthful curiousity and triggers you to explore. It drives you to find solutions to problems, to specialize yourself in your material in order to make the un-makeable. Craftmanship gives you the opportunity to create what is in your head, with your own hands.

WHYwe do it

However, modern society does not think highly of manual skills and hand crafted products. Often I hear that people question why the same product is not made in a factory. Mainly this question is the result of seeing the price of the product. What people don’t see, is that often the price of production in a factory is not much cheaper than doing it by hand, its just faster. Prices become lower mostly when a factory performs mass-production.

Do they think hand-made products are not reliable in quality? Do they believe it is made under bad circumstances? I don’t know what is going on with the branding behind ‘HandMade’, but I do believe people don’t understand the actual facts behind it.

Modern society seems to forget, or never learned, that in the bigger industries many disciplines use ‘hands’ next to machines. Things such as sowing and cutting fabrics for H&M is done by people in Turkey, parts of airplanes and boats are shaped by metal-workers by hand in in the harbors of Tokyo and there is a huge indian hand-weaving industry. These are not in bad labour conditions. People make these products with their hands by using machines like a wood-worker uses an automatic screw-driver.

When performing a craft like a professional, you need to learn how to communicate with the materials. While knitting, your body is the main tool. The essence of the work is the way your full body keeps on moving the machine. The rhythm you decide to master in order to create new rows in your fabric. The tension your hands give to the wool slipping through your fingers. The decision of the knitter to reply to the inconsistent dye of the yarn. Sometimes pulling the yarn a bit tighter or giving it a little bit more space. All these decisions are per row, per cm, per product made by the knitter. You can see it on a product, even though it is executed perfectly well with the best quality.

It is exactly this why I keep on making products by hand. It adds extra layers of soul to the product. Let’s celebrate craftsmanship.

Curious how we do it? Find out by reading this article.