Press Release Winter in Holland January 2018

Winter in Holland – Finest Fabrics – Interior and fashion accessories



We are proud to announce that this year our Amsterdam social-productions will run fully. All orders made from this point on, are Socially Made in Amsterdam:

The makers come from cultures where education for women, unfortunately, still is uncommon. Ever since they moved to the Netherlands years ago, they were unable to participate on the job market. They were bound to home instead. Winter in Holland helps these women become independent and gives them a career within the field of textiles. The women are educated to become professional knitters, are paid for their work and can receive help to set up their own business. All products made by these craftswomen, are marked with the label: Socially Made in Amsterdam.

 How amazing is it, that we can help each-other out


Winter in Holland is a slow-fashion textile brand conceived and established in Amsterdam by Anouk van der Laan. For us creating fabrics is all about form and function. Focussing on both knitting and weaving allows us to choose the optimal combination between the aesthetics and the purpose of a product. Intrigued by the marriage between man and machine we continuously experiment and search for new and existing techniques. We are eager to find new solutions and come up with unexpected patterns and detailing.


The products in our current collection, made under the label ‘Socially Made in Amsterdam’, are LIJN and Collection 2. Both collections are developed to solely be made by hand: the techniques used are impossible to develop in factories. The attention the knitter gives to each row of the knit, is the soul of the product and the key to the design:

LIJN: The merino woollen scarfs and blankets comes in a plain color with one graphic line in a contrasting color. The craftswomen decides where to place the line, leaving her personal mark on every product:



Collection 2: The yarn of each product is dyed by hand in a special technique which makes the gradient print possible. The craftswomen puts a certain tension on the yarn, deciding the placement of the dye on every knitted row.



——– Agenda ——–


Would you like to meet us and our textiles? In January, Winter in Holland will be exhibiting on B2B fairs PREMIUM in Berlin, and Maison&Objet in Paris.
Not able to visit the fair? Send us a message to connect.

Want to get yourself a Winter in Holland piece? You can check our online shop, meet us during Blickfang in Hamburg in February or find a retailer near you.

Blickfang Hamburg
2 February 2018 2pm -21pm
3 February 2018 11am – 20 pm
4 February 2018 11am – 6pm
Stand location: Dutch Design Special

PREMIUM International Fashion Trade Show
Location: STATION-Berlin
16 January 2018 10am – 7pm
17 January 2018 10am – 7pm
18 January 2018 10am – 5pm
Stand number: The Cubes, C1-A 03

Maison & Objet Interior Trade Show
Location: Parc des Expositions Paris Villepente
19 January 2018 09:30am – 07:00pm
20 January 2018 09:30am – 07:00pm
21 January 2018 09:30am – 07:00pm
22 January 2018 09:30am – 07:00pm
23 January 2018 09:30am – 06:00pm
Stand number: Hall 1, stand D37




Peacock’s Eye



The current ‘LIJN’ collection, for the first time, includes dark knits! The one we put in a spotlight in this story, is the Peacock’s Eye: A rich blue merino knit which is named after the tiny part in the center of the eye on the bird’s tail. The dye of the yarn and the quality of the wool parallels the shiny surface of the feathers as well!

The scarf comes with one warm camel-colored line to spice up the textile. This line is in every scarf placed on a different height: each of our crafts-women decides themselves where to put the camel-line while knitting.



The gracious male bird wears seductive eyes on his tale. The brighter these eyes, the better it performs during copulation. Which obviously is important in life.. How else would you make cute tiny PeaChicks?


Meet us at Maison & Objet – Paris

Yes yes! We’re returning this year again. Meet us and our knits in Paris from 19th till 23rd of Januari on Maison & Objet.

Send us an email to make an appointment during the fair:



Maison & Objet – Parc des Expositions Paris Villepente

Friday 19-01 : 09:30am to 07:00pm
Saturday 20-01: 09:30am to 07:00pm
Sunday 21-01: 09:30am to 07:00pm
Monday 22-01: 09:30am to 07:00pm
Tuesday 23-01: 09:30am to 06:00pm.


Stand: Hall 1, stand D37


Visit us on PREMIUM – Berlin



Our first B2B fair of the year is our first fashion-fair as well! You can find us on PREMIUM. We are super excited to exhibit in Berlin and meet new retailers.

Send us an e-mail if you are interested in setting an appointment with us during the fair:



PREMIUM International Fashion Trade Show

16 January 2018 10am – 7pm

17 January 2018 10am – 7pm

18 January 2018 10am – 5pm

Stand number: The Cubes, C1-A 03

Flamingo’s Beak

We named our pink scarf after an amazing animal: A gracious bird, standing strong on one leg in the cold water. Did you know that they stand on one leg, because standing on both legs would make them lose too much body temperature? This animal rocks thermoregulation as perfectly as our merino woolen scarfs, cushions and blankets will on you.


Their pinkness persuades the world. The brighter the flamingo is colored, the healthier it is. Their feathers become more colorful when eating: their body takes a certain bacteria from food to color their feathers. The flamingo’s feathers can change from colors on a spectrum between an unhealthy grey-pink and a super healthy bold pink. Which makes our sweet pink knit super healthy and ready to persuade your wardrobe.




Image by Kyra’s Kitchen



Ok, enough about this truly amazing animal. Let’s talk about a sustainable winter wardrobe:
Kyra from Kyra’s kitchen wrote a refreshing article about a sustainable wardrobe. She styled an outfit including items of brands that are conscious, in the broadest sense of the term. Reading her interesting words, makes us proud that she included our Flamingo’s Beak scarf in her outfit. Besides, at Winter in Holland we share the same opinion.


Winter in Holland supports a slow fashion economy where you only want to use quality products that will last notably longer than fast-fashion items. You will use less items throughout life, which means that you will use them longer. This lifestyle pushes you to choose the items that really suits your spirit. Get more conscious of your buying behavior and, in the meantime, discover your style.


Also our Flamingo’s Beak knits are handknitted by our crafstwomen under our ‘Socially made in Amsterdam’ label. These products are made with care and eye for detail.

Check all our Flamingo’s Beak products here.

LIJN interior accessories







Winter in Holland designs interior products which makes you want to laze and gaze for hours in your own perfect habitat. We noticed the easy-going and natural movement of slow living and anticipated on it with easy colors and fine structures. LIJN carries a handsome selection of mild shades, ready to grace couches in living rooms, chaise longues in hallways and chairs in studies.




These fabrics are knitted from woolen yarns: Merino wool. A beautiful and soft fiber. These items will wait for you at home, ready to indulge you in its comfort and warmth.

Handknitted by our craftswomen, under our ‘Socially Made in Amsterdam‘ label, these products are made with care and eye for detail.







The interior shots were taken by Winter in Holland itself, using paintings of Anouk’s mother.

We’ll give a talk during Workwhile @ The Hoxton on 29/11

Workwhile invited us to give a talk during their event in The Hoxton in Amsterdam. Together with 5 more other brands, we will explain how we work and show a ‘behind the scenes’ on the spot.

Workwhile is a collective of the world’s best independent creators whom they match with ambitious clients to design and deliver meaningful projects. In addition to their means, they organize lectures every month by creatives to creatives.

Interested? Keep an eye on their Facebook page to get updated details on the events.