Behind the scenes



The images for our newest LIJN collection campaign were shot by Hannah Lipowsky. Our collaboration started when she told us how much she enjoyed our products and the visuals we create. When we checked out her website, it showed a sophisticated portfolio. The amazing projects she has done made our hearts beat faster, so we were wildly enthusiastic to get to know her.


In a coffee place on Brouwersgracht, we met. Hannah is a German photographer who, after having started out her career in Barcelona, has been based in Amsterdam for several years. Besides being a photographer she is also mother to a little son, and a bright, positive entrepreneur. The true passion she has for her job shone through our collaboration.


Together we developed a concept for the visuals of the new Winter in Holland LIJN campaign, found a team of models and a make-up artist. We even drove around The Netherlands looking for styling items from other Dutch brands and a great location to shoot. And we did it! Look below for a glance behind the scenes of our shoot.







We styled our scarfs with outfits of several Dutch brands. One of those brands is StudioRUIG. Klaartje, Inge and Sophie bundle their powers to design the garments of Studio RUIG, but also impressively build the whole brand. The team describes their style by: ‘unpretentious yet carefully designed collections with an androgynous sensuality’. Exactly what we needed in our shoot. They have a beautiful shop in the former industrial area of Eindhoven, Strijp S. The light space with high ceilings breaths calmness while on the other side of the cash register you can peek into their atelier. Racks with garments dress the walls while big tables are covered with patterns, scissors, fabrics and office supplies. We browsed through coats, blouses, trousers and dresses and went back to the atelier, borrowing the prettiest garments!


Our ‘Flamingo’s Beak’ scarf large with a Studio RUIG coat ‘Visa’


We are also fan of Ivy&Liv, a jewellery brand based in Amsterdam. We met Fleur, founder of the brand, in her stunning atelier in an idyllic building in de Baarsjes.  An Ivy&Liv item is made for life: you will get yourself a piece because you fall in love with it. You will wear it for your whole life and the quality enables you to do so. A vision Winter in Holland shares with them. One corner of their work space is turned into a show-room: the shiny gold and silver jewellery are elegantly exhibited. Fleur helped us picking items, by showing her favorite combinations:


Simone wears our Peacock’s eye scarf L, the Gaea Part II earring by Ivy&liv and the Johnny Uni Jersey by Studio RUIG 


Full Credits:

Photography: Hannah Lipowsky
Models: Simone van Rookhuizen en Daniel van Hek
Make-up: Minke Boeijen
Styling: Winter in Holland
Styling items: Yunit and Rhumaa by the help of Willa Green PR, Studio RUIG, Elsien Gringhuis and Ivy & Liv